What I’ve been up to

Senior Product Designer - Irreverent Labs, Seattle, WA - Mar 2023 - Sept 2024

From text to video…
I designed the UX/UI for consumer-facing interfaces of the Supermodel.AI video generative model, leveraging Figma and Adobe Creative Suite to create intuitive, user-centered designs. Working closely with Marketing and Product stakeholders, we conducted comprehensive user research, including interviews, surveys, competitive analysis, and usability testing, to inform and validate design decisions. I collaborated daily with Product Managers, Engineers, and Marketing teams to ensure seamless integration of design solutions and alignment with both business and user goals. Additionally, I analyzed and benchmarked competing AI models like RunwayML, Pika Labs, and Midjourney to guide product differentiation and optimize the user experience for an emerging technology.

Design Director - Loupe Tech, Inc, Miami, FL - Feb 2021 - Feb 2023

“Take me to your Leader…”
As the founding member of the Design division, I built, guided and mentored the design team charged with the various needs of the company, primarily divided into three concentrations - Product Design, Content Design and Marketing Design. Under my guidance, we interpreted abstract business concepts and product requirements and turned them into creative ideas.

When sports buffs meet Twitch meets QVC…
Led the overall product design vision and creative brainstorming sessions that brings sports card collectibles into the digital live streaming space. Analyzing market research and user survey data, we created the one-stop-shop app experience connecting local card shops to nationwide sports card audiences allowing viewers to watch live breaks, make purchases, and interact with others in the community. 

Pixels, Pantones and Paradigms
Owned the creation of the brand language to be used across all public facets of the company and ensured consistency throughout the Design Team’s implementation. Developed the atomic component system for all digital experiences.

Creative Director - Summer Design Studio, San Francisco, CA - Jun 2020 - Feb 2023

Pixels on a mission…
I led the creative direction and consultation of various digital experiences of social good initiatives. At Summer Design Studio, We focused on designing optimized and effective digital/service experiences for organizations that provide a social benefit, are socially conscious, or provide a positive human impact to the world. Our core service was consulting within the realm of User Experience Design (UX Design) and Human-Centered Design (HCD), providing services around UI/UX Design, Design & Social Marketing Strategy, Design Research, Service Design, System Architecture, and Futurescaping. We worked alongside social impact causes and organizations with lean and efficient strategic approaches to design new digital experience offerings, optimize current initiatives, and strategize around their business goals to address socio-economic, and cultural issues.

Lead Product Designer - Mobcrush, Santa Monica, CA - 2017 - Mar 2021

Flowing and interfacing
I designed the user experiences for Mobcrush’s next generation of core live streaming products across iOS, Android, Desktop and OTT platforms utilizing user research, interviews and competitive analysis of current market products.


In real life, in real time… 
Led the UX/UI design of the Mobcam mobile streaming application, debuted at VidCon 2018, connecting content creators and gaming personalities with their audiences, live streaming from the palm of their hand simultaneously across multiple social media platforms connected through the Mobcam app. 


“Avengers…assemble!”
Collaborated closely with leads of Business Development, Marketing, and Engineering to balance the optimal experience for the growing Mobcrush user base while still moving business and revenue goals forward.

At the end of the day…

My creativity is fueled by a combination of my background in animation/illustration, fun-natured quirkiness, border-line unhealthy obsession with science-fiction and comic books, and fully-charged iPad and Procreate loaded with a number of different sketches and doodles that keep me goin’ each day. Oh, and a constantly-filled mug of coffee next to a plate full of dumplings or a bowl full of noodles.

Not-so-Frequently Asked Questions

  • In short, it came from my friend MaryGrace (MG) and one episode of South Park. For whatever reason, Cartman eating and saying “I want my cheesy poofs!” made MG think of me. She called me one night during college to tell me that. And it stuck. And it spread. And now I am “CheeziePoof”…

  • Both. But if I had to pick one, I would pick Star Trek. Live long and prosper!

  • No. No, it does not.

  • It would be either teleportation or telekinesis… or both. HA! But mostly teleportation for sure, because, let’s be real, traffic in LA sucks. Ain’t nobody got time to sit in traffic, pay for gas, look and pay for parking, pay for insurance, pay for rideshare… in this economy?! No thanks. Teleportation FTW!

  • Unfortunately, yes, he is. Here…